The Roof it Right Story

A Roofing Company Built on Accountability

Roof It Right was built on a simple belief: your name should mean something.

When Sergei and Simone Churbanov saw the need for honest, reliable roofing in Louisville, they recognized a pattern. Homeowners struggled to get contractors to answer the phone after the job was complete. Storm chasers would sweep through town and disappear. Others simply went out of business. Accountability was rare.

They decided to build something different — a roofing company rooted in responsibility, communication, and long-term commitment to the community.

In 2013, Sergei, Simone, and their son Pascha relocated Roof It Right to Louisville. Since then, they’ve remained committed to serving local homeowners with integrity, professionalism, and a standard of work that reflects their family name.

“‘A good name is better than expensive oil.’ We put our name in every roof we install and take pride in our work. To do work right and provide the best materials and service always will be our main policy.”

— Simone Churbanova, Founder & CFO, and Sergei Churbanov, Founder & CEO

Sergei & Simone Churbanov

The Foundation Behind Our Standards

Built on Engineering Discipline

Sergei came to America from Russia with an engineering degree and limited English. His background was in submarine design and waterproofing — environments where failure was not an option.

Waterproofing a submarine and waterproofing a home share the same principle: precision matters. Systems matter. There is no room for shortcuts.

Early on, Sergei learned that technical skill alone wasn’t enough. Communication, clarity, and trust were just as critical. Building a reputation from scratch in a new country shaped his mindset: your name must stand behind your work.

Roofing became more than a trade. It became a disciplined application of engineering to protect families and homes.

Stronger Together

Sergei quickly realized success wasn’t about working alone. It was about building a team.

Roof It Right grew into a diverse group of immigrants and Americans working side by side, aligned around high standards and clear expectations. Bilingual project managers ensured smooth communication between homeowners and crews — eliminating confusion and building trust.

While many companies focused only on full roof replacements, Roof It Right stepped up for the complex repairs others avoided — difficult leaks, detailed restoration work, challenging architectural projects.

That willingness to handle tough jobs built credibility and loyalty throughout Louisville.

Systems Over Shortcuts

As the company matured, Sergei focused on structure.

He personally developed a 39-point checklist for shingle roof replacements to ensure consistency, performance, and accountability on every installation. Quality would never depend on “how someone felt that day.” It would be controlled.

In 2023, Roof It Right made another bold decision — eliminating commission-based salespeople. By cutting out the middle layer and introducing online instant quotes, the company reduced pressure and increased transparency.

The focus shifted fully to education, efficiency, and value.

Built to Last

In an industry that increasingly relies on subcontractors, Roof It Right chose a different path: in-house crews for shingle, metal, and specialty roofing systems.

That decision allows direct quality control, stronger team culture, and consistent workmanship across every project. It also supports one of the company’s proudest commitments — a Lifetime Workmanship Guarantee.

Looking forward, Roof It Right continues to grow with the same foundation it started with: integrity, teamwork, and long-term thinking. With Simone’s operational leadership and Pascha’s next-generation vision, the company is focused on raising standards in Louisville roofing for years to come.

For Sergei, it has always been simple. Do the work right. Stand behind your name. Answer the phone.

Roof It Right isn’t just a company.

It’s a commitment.

Let’s Roof It Right

Whether you need a repair, replacement, or simply answers, our team is ready to help. Reach out today to schedule an inspection and get clear, honest guidance from a local roofing company you can trust.

The Roof it Right Story

About Roof It Right